Project Description

London based Hirsh & Mann studio hired me to animate a series of video for H&M flagship shop in Barcelona.

The idea was to create a video loop with soft inflatables squeezing and interacting withing a wide array of screens inside the shop.

After testing several color palettes and material styles we decided to go with brand red in various levels of glossines and transparency.

For the motion side of things, I tested an Xparticles system first and then resorted to standard Cinema4d soft body dynamics for bigger control on object positions, since we needed to output a seamless loop.

Final content was render in 8 different formats to fit all screens across the location.

For more 3D abstract motion projects please visit: Toys Animation and Assolombarda, Isometric Cities.